Carducci, an Indiana University psychologist, quantifies the discussion: Forty-eight percent of respondents considered themselves shy, roughly an 8-point jump from surveys Zimbardo conducted between 1972 and 1982. Since the. Were Milgram and Zimbardo unethical? There is no doubt that both Milgram and Zimbardo caused great distress to volunteers in their studies of obedience and conformity to social roles. The two studies show us, very dramatically, the power of the situation…